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Unclickable


Date:
March 8, 2024

Unclickable

Directed by Babis Makridis

Feature Documentary – 74min, 2023

SYNOPSIS

Welcome to the murky world of digital ad fraud, organized crime's biggest source of income after drug trafficking. A former tech executive gathers a team of software developers in the basement of an undisclosed location. They set out to build a digital advertising fraud operation. Within 12 weeks, A former tech executive gathers a team of software developers in the basement of an undisclosed location. They set out to build a digital advertising fraud operation. Within 12 weeks, they defraud a large number of high-profile advertisers, including the Trump campaign and a series of pro-Biden organizations during the 2020 US Presidential election. As the operation unfolds, we follow interviews about digital advertising, the Google-Facebook duopoly, and the known and lesser-known victims of ad fraud, like Uber and street vendor Nomfundo from South Africa. We also get to address the impact of ad fraud on the internet economy and our societies - and ask: is ad tech destroying democracy?

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CREDITS

DIRECTED BY Babis Makridis
WRITTEN BY Guy Krief
PRODUCERS Amanda Livanou, Guy Krief
CO-PRODUCER Stelios Kammitsis
DOP Thodoros Michopoulos GSC
EDITOR Marios Kleftakis
ORIGINAL MUSIC Nikitas Klint
SET SOUND / SOUND SETUP Stefanos Efthymiou
SOUND DESIGN / FINAL MIX Leandros Ntounis
EXECUTIVE PRODUCERS Marco Veremis,Alexios Vratskides
A NEDA FILM (GR), FELONY PRODUCTIONS (CY), BUILDING ON BOND (GR) AND BUZZFEED STUDIOS (US) PRODUCTION
Supported by the Greek Film Centre
SALES Cat&DOCS

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POSTER

IMAGERY